Big Changes Coming to Starbucks in Target

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Since 2008, Starbucks regulars have enjoyed the loyalty programme.

My Starbucks Rewards, formerly Starbucks Card Rewards, lets consumers earn Starbucks Stars for free beverages, add-ons, and food.

Reward members get complimentary coffee and tea refills. Rewards members can get a free birthday treat.

Starbucks Stars are earned by spending money at participating Starbucks stores using the Starbucks app or a registered Starbucks gift card.

Any Stars-coded K-cups, prepared coffee drinks, or other prepackaged Starbucks items count. Scannable Starbucks receipts give stars to loyalty accounts.

Customers may enjoy Starbucks while shopping at Target and Kroger, however the retailers' POS systems are used instead of Starbucks'.

Many Starbucks shops inside these establishments can't let consumers utilise reward points or make orders using the Starbucks app.

This used to irritate consumers who wanted to utilise Stars or redeem a birthday gift.

Brewer revealed the adjustment at Starbucks Investor Day on Sept. 13 in Seattle, claiming licenced stores were "inconsistent."

Starbucks will roll out Starbucks Connect to licenced stores to keep customers' Rewards advantages.

"Rewards and mobile ordering have been crucial to the company in recent years"

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