Buffalo Wild Wings Is Launching Its First Pizza

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Bone-in chicken wing costs have risen; what can a chain do? Sell pizza.

In 2021, bone-in wings rose 84% year-over-year to $3.22 a pound. In July, chicken prices rose nearly 18% and food expenditures rose 11%, the largest rise since May 1979.

So Buffalo Wild Wings, noted for its bone-in chicken wings, is using cheese to solve the problem.

On Wednesday, the company added pizza to its happy hour menu (though it still looks more like a flatbread, and is listed as an appetizer).

It's topped with boneless wings because this is Buffalo Wild Wings, but the breast meat wings are less costly.

Customers can have Buffalo Boneless Bar Pizza or Honey BBQ Boneless Bar Pizza (honey bbq sauce, mozzarella, cheddar jack cheese, pickled hot peppers, green onions and boneless wings). Pizza costs $9.

Buffalo Wild Wings wants to surprise guests.

Just in time for football season pizza season. 12.5 million pizzas and 1.42 billion wings were devoured during last year's Super Bowl.

BWW's more than 1,200 stores offer the pizzas as the business expands its menu. The Bird Dawgs are hot dog-shaped snacks stuffed with chicken tenders.

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