Chipotle's Major Menu Addition Launches

Start exploring

To encourage people to sample the new protein, Chipotle will provide free delivery on all Garlic Guajillo Steak orders placed through the mobile app or website.

From September 17-25, customers can take advantage of this special offer. Chipotle is no stranger to making splashy debuts for new menu items,

but when it came time to introduce their new steak, they did things a little differently.

Chipotle's Garlic Guajillo Steak was unofficially pre-released in the metaverse on September 13 via the Roblox online game platform. Experience the thrill of grilling a new Chipotle menu item

and then virtually sampling it with the help of the Chipotle Grill Simulator. This game is meant to "improve guests' taste experience in real life," the business says.

Chipotle's Chief Marketing Officer, Chris Brandt, made a statement saying, "By debuting Garlic Guajillo Steak in the metaverse, we are able to share our culinary traditions and

genuine food proposition with Gen Z." "For the first time, fans can dive headfirst into a fusion of Chipotle's digital and physical worlds

to learn about the latest menu innovation from our head chef." Also, those who master the steak cooking challenge will receive a voucher for a free Garlic Guajillo Steak meal.

Chipotle will hand out 100,000 free entrée vouchers between yesterday and today, redeemable only with a Chipotle Rewards account on digital orders completed through

the restaurant's mobile app or website.

The Best Canned Foods For Your Pantry

Click Here