Domino's Makes Bold Bid With its New App

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Fast food consumers have been strongly urged to sign up for loyalty programmes in recent years.

Everyone from McDonald's (MCD) to Taco Bell (YUM) has one, and most signups come with a reward.

Burger King's Royal Perks programme lets consumers earn one Crown for every dollar spent.

One upsize of fries, hash browns, fountain beverages, or coffee each day is allowed.

With so many big brands implementing rewards programmes, it's hard to stand apart.

With sales plummeting owing to recession worries, you need a distinctive concept to attract customers.

Domino's (DPZ) is addressing this year's financial difficulties with a new deal.

Domino's is offering 20% off online, in-store, and carryout orders for a limited time, dubbed the "Inflation Relief Deal."

Domino's U.S. and worldwide services president Joe Jordan: "It's no surprise that costs are increasing on practically everything, from milk to eggs, petrol, and even delivery services."

Restaurants aren't immune to inflation. We want to offer customers a respite since they've been spending all summer on other things.

Wendy's (WEN) and Burger King have also marketed low-cost deals, such as 4 for $4 and $5 Biggie Bag at Wendy's and $5 Your Way at Burger King.

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