McDonald's Adds Another Chicken Sandwich
After Popeyes' fried-chicken and pickle sandwich became popular in 2019, numerous brands have sought to replicate it.
No matter if you provided chicken sandwiches or coffee. Wendy's (WEN), Taco Bell, Starbucks (SBUX), and Panera Bread (PNRA) all released bread and fried chicken.
McDonald's (MCD) has served the McChicken since the 1980s and added the Spicy Crispy Chicken Sandwich and the Spicy Deluxe Crispy Chicken Sandwich.
Some argue the fried chicken sandwich mania has peaked, but McDonald's bets on the public's love of chicken.
The fast-food business tested the Chicken Big Mac in certain Miami cities and recently launched a fresh chicken sandwich on its regular menu in Canada.
The McCrispy is a chicken breast, lettuce, and mayo sandwich that also comes with bacon and tomato.
We know visitors adore chicken, so we're launching a new crispy chicken sandwich. We feel the new McCrispy is 'Mc-worthy' and can't wait for Canadians to test it.
The McCrispy and McCrispy Bacon Deluxe will be permanent menu items at McDonald's in Canada starting August 22 for $5.99 CAD (about $4.59 USD).
The McCrispy name is catchy and has already surfaced in Singapore. The Singapore version is a drumstick-and-thigh combo for $6.60 Singapore dollars ($4.71).
Chicken sandwiches are prevalent, but their popularity may have peaked when less-than-stellar versions appear from firms not recognised for their chicken.
Popeyes has been attempting to produce something fresh after the sandwich boom faded.
Once ideas are developed, they undergo sensory, market, and operational testing to determine their influence on franchisees and profitability.
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