Red Robin Is Ramping Up Its Value Deals

Like limitless sides and beverages, Red Robin's bargains keep coming.

According to the company's latest earnings conference, new value offerings will soon reach Red Robin's menus to improve sales.

Customers will be welcomed to Red Robin restaurants for a special Happy Hour bargain starting at the end of August. 

The burger business will also try lunch offerings at its 500+ locations later this autumn.

The Red Robin leadership team expects the emphasis on value will resonate with customers and build attention like its $10 Gourmet Meal Deal has since June.

The business says this new menu item helped to Q3's 4% revenue increase, a return from Q2's lacklustre conclusion.

Red Robin blamed increased inflation and a reduction in casual dine-in customers for its poor Q2 results. 

Delivery and take-out alternatives continue to dominate, and several famous establishments, like New York's Shake Shack, have suffered post-pandemic.

Even with these difficulties, Red Robin's unique market positioning and new partnerships offer it an edge over the competition.

The new Happy Hour and impending lunch deals are aimed to draw customers to Red Robin eateries.

In order to preserve profit margins, the corporation has raised prices by over 2% and is promoting costlier limited-time menu items.

Smokehouse Brisket Burger, Pineapple Upside-Down Cake Milkshake, Tequila Sunset Cocktail were Q2 limited-time specialties.

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