Wendy's Brings Back a Classic Unique Sandwich

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Hamburger innovation is usually marginal. Burger King's "S'Mores Whopper" is more attention-seeking novelty than inventive.

No chain save Wendy's employs a pretzel bun, which is surprising. Wendy's is the only fast-food chain to add salt and weight to the basic hamburger delivery vessel.

Pretzel Bacon Pub Cheeseburgers and Chicken Sandwiches are back.

"Fresh, never-frozen beef, beer cheese sauce, Applewood smoked bacon, honey mustard, fried onions, pickles, and muenster cheese on an extra soft pretzel bun.

New burgers come in double and triple sizes. Wendy's offers Pretzel Pubs with grilled or fried chicken (instead of the burger, not in addition to it).

Pretzel buns may not receive as much attention as adding vegemite and marmite on a burger (the "Vegemarm" Whopper), but it's a sensible move.

Wendy's has a new, familiar item. It's not a major adjustment for its kitchen, allowing speedy output and little training.

Strawberry Frosty was an instant hit that fueled year-over-year client increase, he added.

Our U.S. marketing calendar puts us up for strong second-half results with craveable innovation and the return of an old favourite in our ownable and compelling value platforms.

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